On March 16, 2026, great news came from the China National Convention Center in Beijing, China. At the just-concluded 38th China International Automobile Aftermarket Products and Equipment Exhibition (Yasen Expo) and AIT Beijing Auto Modification Expo, EDDYSTAR, a leading brand in China's automobile modification industry, stood out from numerous participating brands with its outstanding product strength, extensive market influence and profound brand accumulation, and won the heavy honor of "2026 Most Influential Brand" in one fell swoop!
The First Exhibition of the Year, a Grand Industry Event
As the first major exhibition of the automotive aftermarket in the new year, the 38th Yasen Expo covered three major sectors: modified vehicles, new energy vehicles and fuel vehicles. It gathered nearly 6,000 domestic and foreign enterprises and brands, with more than 80,000 exhibits on display and 1,000 modified cars assembled. The Asian Modified Car Competition was held simultaneously, making it an annual feast for modification enthusiasts and industry professionals.EDDYSTAR's booth was located at B3U23, AIT Modification Zone, Hall B3 of the AIT Modification Zone. With a professional and hardcore product lineup and an elaborately designed exhibition space, it became a popular highlight at the expo and showcased the company's star products with a grand appearance.During the four-day exhibition, EDDYSTAR's booth was always packed with people, with professional buyers and modification enthusiasts from all over the world coming in an endless stream. The brand's technical experts and sales team communicated in-depth with every visiting customer with professional knowledge and full enthusiasm, and gained abundant market feedback and cooperation intentions.
22 Years of In-depth Cultivation, Honored by Glories
EDDYSTAR is a brand under Guangzhou Gaiya Automotive Technology Co., Ltd., which was founded in 2004. It is a high-tech enterprise integrating production and sales, focusing on automobile modification parts. With more than 22 years of rich industry production and operation experience and a number of national patents, the brand adheres to the philosophy of "Focus on Racing Quality, Enjoy a Passionate Life", and is committed to providing safe and reliable high-performance modification products for the majority of modification enthusiasts. After years of development, EDDYSTAR's products have been sold well all over the world. At present, it has more than 3,000 cooperative stores in China, serving over 3 million customers, and has set up strategic partners in Saudi Arabia, Singapore, Malaysia, Azerbaijan, as well as Taiwan China, Macao China and other regions.
Global Layout, a Promising Future
In recent years, EDDYSTAR has accelerated its global strategic layout and has successively appeared at top international industry exhibitions such as Automechanika Dubai and Automechanika Shanghai. In December 2025, EDDYSTAR successfully held a track day event in Jeddah, Saudi Arabia, marking the in-deep penetration of Chinese automobile modification brands into the Middle East market and opening a new chapter in its global strategy.Winning the "2026 Most Influential Brand" at the Beijing Yasen AIT Expo is not only an affirmation of EDDYSTAR's persistence and efforts over the past 20 years, but also a starting point for the brand to reach a new height. As China's automobile culture matures day by day and the standardization process of the modification market accelerates, EDDYSTAR will continue to drive the development of the industry with technological innovation and provide safer and more professional modification solutions for car owners around the world.
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